BA Digital Media & Strategic Communications

Modern content strategy, digital broadcast storytelling, brand reputation management, and multi-channel campaign analytics.

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Program overview

Modern content strategy, digital broadcast storytelling, brand reputation management, and multi-channel campaign analytics.

What you will study

Audiences and evidence about them
Offers, brands, and claims
Channels and what they cannot do
Content and message
Measurement of response
Ethics of persuasion
A small campaign plan
Communication or marketing project

How to apply

Complete the online form, which saves from the first step, pay the $30 application fee, and upload your documents. Admissions emails you the decision.

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