MA Publishing & Digital Media

Editorial, production, rights, marketing and data for book and digital publishing — for people entering or advancing in the publishing industry.

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Program overview

Editorial, production, rights, marketing and data for book and digital publishing — for people entering or advancing in the publishing industry.

What you will study

Marketing Strategy & Value Creation
Consumer Behavior & Decision Psychology
Brand Equity, Architecture & Positioning
Digital Marketing, Content & Platform Growth
Integrated Marketing Communications & Media
Pricing, Revenue & Product Marketing
Brand Leadership, Reputation & Crisis
Customer & Digital Transformation
Sustainable & Inclusive Marketing
Research Design for Marketing
Writing for the C-Suite
Marketing Capstone Project

How to apply

Complete the online form, which saves from the first step, pay the $30 application fee, and upload your documents. Admissions emails you the decision.

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